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You need measurable results to demonstrate the value of your efforts - whatever your objective.  What results do you expect when you implement you next strategy or project?

Typical Business Initiative		Desirable Outcome
Introduce a new product		Increased revenue
Enter a new market area		Improved market share
Establish alternative marketing channels		Increased market penetration
Change the sales approach		Improved customer satisfaction
Create a new information system		Increased responsiveness to customers
Upgrade existing technology		Reduced costs/increased profitability
Introduce new technology		Increased competitive advantage
Reengineer mission-critical processes		Reduced time-to-market